Yesterday’s Headlines Vol. 02

Brewed with a boisterous bright finish, this Cherry Kettle-Soured Ale for Yesterday’s Headlines Vol. 02 is crafted for the 2nd Year Anniversary from Braxton Brewing Co. The packaging celebrates the past years newsworthy attention the brewery has received and commemorates the impact they’ve had in the craft brewing scene. Keeping an authentic label look, vintage wood block type was hand stamped and scanned to develop this years brand. 800, 20×30″ newsprint was hand-pulled and screen printed featuring the brewery’s press release, supporting copy and branding was used to package the bottle – mimicking an old newspaper found on your front step.

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Deliverables: Branding, Packaging, Naming, Copywriting