Curate was crafted to be a disruptive breakthrough in the somewhat boring, nutritious snack category. Carefully selected simple ingredients, Curate is a collection of the most flavorful, fresh foods around. The brand name, nomenclature, design behavior and photography was strategically developed around the idea of fusing fun and unexpected joy into the healthy snack isle. A Kids offering was also designed to further play a role in bringing moments of joy to the whole family. Crafted in partnership with digital agency Possible.

Deliverables: Branding, Packaging, Illustration, Naming, Tagline Development